Major sport event economic modelling at destination

Inbound event tourists (IETs) and locals are draw to major events. Their economic impact generates significant effects on regional destinations. This study follows the major sport of auto racing across 2012 and 2013. Motivated IETs travel over 100km to attend the major event, and some attend preferred destination tourism activities. IETs and locals each self-segregate themselves into one of seven behavioural attendance motive groups - each with different spending patterns. Economic impact equations are generated. Economic impacts of individual IETs and local behavioural groups at destination and at the major event show how destination managers (and researchers) can support a major event and focus their regional tourism activities.

Tourism Management

Tourism Management

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