Stimulation and shopping: a case of Australia

This study explores the influence of store atmosphere on retail outcome. Partial Least Squares (PLS) analysis was conducted on the responses collected from 288 retail shoppers. The study found that there was a partial support for the relationship between the perception of store atmosphere and optimum stimulation level (OSL); the perception of store quality was strongly associated with that of store atmosphere; store patronage satisfaction was strongly affected by the perception of store quality; and there was a relationship between repatronage intention and store patronage satisfaction.

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ICMAC 2014: 2nd International Conference on Managing Asian Century

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