Generating return vistor website traffic

Conference Publication ResearchOnline@JCU
Cassidy, Leonie J.;Hamilton, John R.;Tee, Singwhat
Leonie CassidyJohn Hamilton
Abstract

Revisit traffic into a website arises when the consumer is in pursuit of website offerings that are sufficiently in line with their motivations and/or with their desired outcomes. This one hundred week study upgrades and changes a business website over time. In six stages, the website is changed from static to interactive environments. At each website change the levels of functionality, interactivity and/or external post are altered to determine their effect on website traffic. Findings offered herein suggest a website's consumer targeting should be monitored from multi-perspectives.

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Publication Name

Fourteenth International Conference on Electronic Business and Fourteenth International Conference on Electronic Business and the First Global Conference on Internet and Information Systems

Volume

14

ISBN/ISSN

1683-0040

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Pages Count

8

Location

Taipei, Taiwan

Publisher

International Consortium for Electronic Business

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Publisher Location

Taipei, Taiwan

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Date

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