Expectations-to-value: connecting customers with business offerings

The literature developed expectations-to-value relationship is tested across the national pharmacy industry. The resultant expectations-to-value model delineates significant network paths - that can then be considered for value deliverance optimisation. This structural equation modelling (SEM) study shows the customer's prior expectations (measured as intentions and extensions) drive a network of value deliverance networks that are developing conjointly as each customer is acquiring their performance-related, servicing-related and emotive satisfier related dimensions of value.

International Journal of Internet Marketing and Advertising

International Journal of Internet Marketing and Advertising

9

1741-8100

N/A

2

20