Location of service industry web objects: developing a standard

In prior research consumers subjectively located various web objects on a 2D grid representation of a homepage. This study applies content analysis with a 3D fine-grid approach (using our 3D Web Objects Visualiser software). It analyses the 'actual' placement of twenty-three literature identified homepage web objects within five service-industry website homepages and across ten countries. Regardless of country, several web objects show industry-specific consistency in their 'actual' grid placement. A generic placement of five web objects (logo, search, navigation, header, and footer) exists regardless of industry or country. The method used herein provides management with a simple, cost effective way, to check the placement of web objects on their website homepage, and allows for easy comparison with competitors.

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ACIS 2014: 25th Australasian Conference on Information Systems

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978-1-927184-26-4

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