Destination event tourism attendees: A qualities-values approach

Major event tourism draws tourists to a destination and it can deliver new knowledge to the destination’s management and marketers. This study considers the event tourists visiting a destination to participate in a major international auto racing event, and where local tourism can be embedded around the major event tourism agendas. Major event tourists attend with non-uniform and often personally-driven agendas, and their degrees of local tourism acceptance vary. We divide these event tourists into six psychologically-framed auto racing sport groupings, and look for micro-differences that can enhance future destination tourism.

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18-ICIT: 18th International Conference on International Organisation for Standardisation and Total Quality Management

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962-86107-9-1-18

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