Value deliverance in virtual world environments

Conference Publication ResearchOnline@JCU
Hamilton, John;Lemmon, Colin;Lui, Carrie;Tee, Singwhat
John Hamilton
Abstract

This study unlocks a multi-team approach to building virtual worlds (VWs) gamified software solutions for business. It merges psychology, marketing, management, social and information technology approaches, and adopts a design science research methodology (DSRM) macro approach with embedded iterative feedback actioning framed around a time-lined value-deliverance artifact. This approach ensures a consistency in consumer focus, whilst delivering the business-specific project requirements, within reality-framed, gamified, experiential learning situations and changeable environment components.

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43rd Annual Meeting of Western Decision Sciences Institute

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7

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Napa, CA, USA

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Western Decision Sciences Institute

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Napa, CA, USA

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