Tourists "me time" in Asian spas: benefits and contributions of spa experiences

The Asian spa is a rapidly growing segment in tourism, which has received much attention from various sectors. This paper focuses on tourist spa-goers in the South and Southeast Asian region. More specifically, it aims to profile spa-going tourists based on their previous spa-experience. In segmenting the spa-going tourists, concepts from the literature and an industry report were used. The second aim is concerned with identifying the benefits that tourists have achieved as a result of their spa experiences. The findings of the study of 137 tourists in South and Southeast Asian countries consist of establishing three distinct types of tourist spa-goers (high, moderate and lowexperience). Broadly, the findings also suggest that spa experiences are beneficial to tourists' well-being and the travel experience as a whole.

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ICMAC 2013: International Conference on Managing the Asian Century

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978-981-4560-61-0

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