Social network site value deliverance feedback loops

Conference Publication ResearchOnline@JCU
Hamilton, John;Tee, Singwhat
John Hamilton
Abstract

This paper considers the harnessing of operational feedback loops across the business and its social network site (SNS). Built for structural equation modeling investigation, an expectations-value-outcomes (EVO) measurement approach is adopted as an approach to capture the feedback loops generated by SNS's consumers as they engage at one of two large marine and a farm machinery portal-style social network sites.

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13th International Conference on Electronic Business

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1683-0040

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Pages Count

3

Location

Singapore

Publisher

Nanyang Technological University

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Publisher Location

Singapore

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