Multi-level website benchmarking: typological collation of recent approaches

Conference Publication ResearchOnline@JCU
Cassidy, Leonie;Hamilton, John
Leonie CassidyJohn Hamilton
Abstract

Website benchmarking approaches can be classified by type and collated as a framework. A combined customer website perspective (satisfaction, loyalty, design, quality) and business website perspective(usability, effectiveness, strategy, performance) delivers a multi-level website benchmarking approach. This offers a broad-scale analysis pathway capable of delivering universal, detailed, at-level website benchmarking. A weighted sum-score approach builds an overall website benchmark score, enabling website competitor comparisons across multiple levels. This approach offers a detailed guide to business managers, web designers and web analytics interpreters seeking to implement competitive website changes.

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26th Annual Australian and New Zealand Academy of Management Conference: managing for volatility and instability

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978-0-9874158-0-6

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Pages Count

19

Location

Perth, WA, Australia

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Australia and New Zealand Academy of Management

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Publisher Location

Perth, WA, Australia

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