Growing the marketspace: driving the social media networks to websites

Conference Publication ResearchOnline@JCU
Hamilton, John;Tee, Singwhat
John Hamilton
Abstract

The growth of on-line membership in social network sites (SNS) creates additional channels for collaboration and communication between marketers, social network members and business product/service transaction websites. Scant communication and interaction theory exists on how social network members can be drawn to market-specific websites. We explore such motivations and consumptions theoretically, and develop targeted on-line marketing approaches.

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12th Annual Hawaii International Conference On Business

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1539-722x

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5

Location

Honolulu, Hawaii

Publisher

Hawaii International Conference on Business

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Publisher Location

Honolulu, HI, USA

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