Gathering and deploying tourism destination intelligence
Journal Publication ResearchOnline@JCUSoftware intelligence approaches have application to tourism destination managers seeking tourist-related information relevant to specific customer requests. Such approaches are framed by physically gathering business intelligences about each tourist-specific destination. These processes may be paper or computer based to capture particular tourism stakeholder requirements. Small tourism destination businesses using lowest cost approaches may adopt destination-specific manual analysis approaches. Larger operators targeting broader destination tourist requirements may opt for more costly and but faster intelligent software approaches. Such internal and external intelligence gathering inclusions also offer improved business strategic positioning within a competitive tourism destination.
International Journal of Electronic Business
International Journal of Electronic Business
12
1741-5063
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2
20
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Inderscience Publishers
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