Agrotourism and Innovation

Centre for International Trade and Business in Asia (CITBA)
Role

Co Investigator

Description

This project is approved with CITBA. This project examines how Agri-tourism acts as a transformative rural development model, fostering self-reliant, economically viable, and environmentally sustainable communities. Grounded in sustainable development, endogenous growth, entrepreneurial ecosystems, and social capital theories, it aims to: 1. To investigate the impact of Agri-tourism hub on employment, income generation and sustainable development of the community. 2. To develop a sustainable business framework integrating agriculture, culture, and tourism

Date

01 Jul 2025 - 31 Dec 2025

Project Type

N/A

Keywords

Agrotourism

Funding Body

Centre for International Trade and Business in Asia (CITBA)

Amount

2500

Project Team

Jenny Panchal