Examining interplay between tourism seasonality and sustainability in Cairns

Collaborator

Seasonality presents persistent and complex challenges for sustainable tourism development across the world. High seasonality results in unevenly spread temporal contribution of tourism to local economy, creates stresses on destination's resources and local population in high season, and endangers livelihoods dependent on tourism in low season (Martin Martin et al., 2020; Zvaigzne et al., 2022). While numerous methods, such as Gini coefficients, seasonality indexes (Petrevska, 2012; Rana, 2014), and time series analyses - have been applied to identify seasonal trends, empirical evaluation of proposed mitigation strategies remains limited. Meanwhile, the tourism industry is undergoing a paradigm shift towards integrating environmental, social and governance (ESG) concerns into business practices and performance metrics (Lin et al., 2024; Zheng et al., 2025). Existing literature has yet to explore whether and how the sustainability perceptions influence seasonality of tourism demand.

31 May 2025 - 31 May 2026

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