Exploring the social-media related factors that contribute to responsible behaviour between Japanese and Indonesia tourists

Collaborator

This research investigates responsible tourism behaviours among young travellers, examining how cultural backgrounds influence perceptions, intentions, and practices. Focusing on a cross-cultural comparison between Japanese and Indonesian travellers, the study seeks to highlight both universal and culture-specific aspects of responsible tourism. The research objectives are twofold: first, to explore similarities and differences in responsible tourism behaviours between the two cultural groups; and second, to examine how social media content influences travellers’ intentions for responsible travel, mediated by cultural factors.

01 May 2026 - 31 May 2026

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