Travel Vlogs: gathering new evidence for tourism research in the digital era

Chief Investigator

This project aims to: - to understand tourist experience in the digital era, by applying the Orchestra Model to analysis tourists’ Sensory, Affective, Cognitive, Behaviour and relationship, that are presented in vlogs; - to examine how technology (here, the vlogs) influences tourist’ memory of holiday experience; and - to evaluate the impact of UGC videos on destination image management.

25 Mar 2020 - 31 Dec 2020

N/A