Pei Si Elsie Hui

I graduated with a Bachelor's degree in Psychological Sciences (Hons) and is currently pursuing a Ph.D., specializing in society and culture. My research focuses on exploring the impact of social media on online behavior, with a keen interest in understanding societal trends and individual interactions in digital environments. I leverage on various research methodologies to extract valuable insights from large datasets, such as employing scientific methods in systematic reviews and conducting content analysis using data mining techniques. My expertise in these areas allows me to conduct comprehensive analyses and uncover meaningful patterns and trends in social media data.