Webometric Ranking of World Universities: Visibility to ASEAN Countries

Conference Contribution ResearchOnline@JCU
Culala, Harold John
Abstract

World rankings are crucial for the credibility and stability of higher education institutions. Among the reputable organizations that rank universities globally, this presentation focuses on the Webometrics Ranking. The discussion is structured into three parts: the rationale, objectives, methodologies, and criteria of the Webometrics Ranking system; the current positioning of ASEAN universities in these rankings; and strategies for ASEAN universities to climb higher in these rankings. This presentation aims to provide guidelines and examples to help ASEAN universities improve their Webometrics ranking and align with top-ranked global universities. Enhancing digital presence is essential, and universities should improve website accessibility, content quality, and user experience by regularly updating research publications, news, and other academic resources. Increasing open access resources is another key strategy, encouraging faculty and researchers to publish in open access journals and repositories to boost visibility and citation rates. Fostering international collaboration through partnerships and collaborative projects with globally recognized institutions can enhance a university's international profile and research impact. Investing in ICT infrastructure to support online education, virtual labs, and digital libraries is crucial for contributing to higher Webometrics rankings. Promoting social media engagement is also important, as active engagement on social media platforms can help disseminate research outputs and institutional achievements, thereby improving web visibility. Implementing comprehensive SEO strategies to enhance the discoverability of the university's web pages can lead to increased web traffic and visibility. By following these recommendations, ASEAN universities can improve their Webometrics rankings and better compete on the global stage.

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2nd Asean Plus Three Graduate Research Congress

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9786162794247

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1

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Salaya, Thailand

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Mahidol University

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Salaya, Thailand

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