Podcasting to promote perinatal maternal well-being

Conference Contribution ResearchOnline@JCU
Putter, Kaila;Krause, Amanda;Lloyd-Lewis, Benjamin L.;Law, Brian
Abstract

The transition to motherhood for first-time mothers can be characterised by psychological distress, which can result from inadequate support during the perinatal period. Limited accessibility to support in rural and remote areas means that it is imperative new parents have access to quality, online resources. To this end, we have created a podcast series aimed at promoting parenting skills and well-being – the series presents episodes that feature the hosts interviewing a range of guests, including practitioners, researchers, and educators, on topics relating to self-care, infant care, and relationships. Using the Bamboo Parenting Podcast as a case study, we examined how a podcast series can promote parenting self-efficacy and parental well-being, and whether a podcast, as edutainment, has the reach to enhance positive parenting at a population level. Utilising autoethnography and focus groups with podcast listeners, we considered the podcast series’ purpose, applicability, and reach. Additionally, we probed listeners’ intentions to continue engaging in self-directed online support, and the impact of engaging with the podcast on their parenting practices and well-being. With data collection underway, case study results will be presented, focusing on those pertaining to the impact of engaging in a podcast on parenting and well-being. Discussion of the findings will also address creatively disseminating health information to new mothers via podcasts and how to optimize online health resources. The project findings have broad implications, including the process of translating research findings into engaging, public-facing edutainment to better produce health education materials.

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Fostering Creative Health Conference

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1

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Melbourne, VIC, Australia

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University of Melbourne

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Melbourne, VIC, Australia

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