Who is enjoying their own backyard?
Conference Contribution ResearchOnline@JCUAbstract
Governments around the world have taken measures to ease the impacts of COVID-19 by introducing a range of strategies to offset curtailed international tourism demand. Staycation programs and tourism discount vouchers are an example of DMO initiatives to encourage travel and expenditure close to home. Consequently, many destinations have seen greater local and regional resident mobility for travel and tourism purposes during the pandemic. For many regional areas in Australia, the increase in intrastate travel as a result of domestic border closures, was inevitable. This paper presents evidence from a study using an online survey in North Queensland to understand how the pandemic influenced both the popularity and nature of ‘staycations’. The preliminary analysis indicates that staycationers are more likely to travel for visting family and friends, stay shorter amounts of time and spend less than before the pandemic. This provides a better understanding of staycationer behaviour patterns and generates implications for destination planning and management during the pandemic.
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CAUTHE 2022: 32nd Annual CAUTHE Conference: Shaping the Next Normal in Tourism, Hospitality and Events
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9780994514189
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2
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Online
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Council for Australasian University Tourism and Hospitality Education
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Publisher Location
Brisbane, QLD, Australia
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