Fur babies, governance, and ability: Finding meaning in survey response rates

Conference Publication ResearchOnline@JCU
Pont, Suzie;Underdown, Michael;Hamilton, John R.;Tee, Singwhat;Maxwell, Stephen J.
Singwhat Tee
Abstract

We demonstrate that the use of visual cues in reminder emails can elicit increased response rates. Survey demographics and response rates were drawn from an ongoing survey being conducted within a not-for-profit organisation in Australia. The use of animals (“fur babies”) has an impact on the younger and older demographics and those without a university education. These ages and educationally limited cohorts are often seen as problematic to motivate to engage with surveys. For this study, the optimal time to elicit most responses was 12 weeks.

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Publication Name

Proceedings of the International Conference on Electronic Business (ICEB)

Volume

22

ISBN/ISSN

1683-0040

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Pages Count

4

Location

Bangkok, Thailand

Publisher

International Consortium for Electronic Business

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Publisher Location

Bangkok, Thailand

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