Sustainable competitive advantage in entrepreneurial software firms in Pakistan: Establishing a conceptual research framework
Conference Publication ResearchOnline@JCUAbstract
Software firms are expanding within increasingly-competitive domestic and global marketplaces. Registered software firms in Pakistan seek new ways to better compete and remain as sustainable competitive entities. Such firms operate entrepreneurially, and remain subject to dynamic digital and globally-emerging changes. A literature review establishes constructs, conceptual relational hypothesis pathways, and an overall (testable) research framework for software firms in Pakistan. The framework is likely useful when modelling for improvements contributing towards sustainable competitive advantage shifts.
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Publication Name
Proceedings of the International Conference on Electronic Business (ICEB)
Volume
22
ISBN/ISSN
1683-0040
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Pages Count
15
Location
Bangkok, Thailand
Publisher
International Consortium for Electronic Business
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Publisher Location
Bangkok, Thailand
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