Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia

Other Publication ResearchOnline@JCU
Wilson, Carrie-Ann
Carrie Wilson
Abstract

Carrie-Ann Wilson studied connectivity technology adoption by rural, regional and remote (RRR) small and medium enterprises (SMEs). She found that unreliable connectivity negatively impacts participants' businesses, and that many have difficulties developing the connectivity literacy required to establish and maintain reliable connections. This is exacerbated by pervasive misinformation and misperception. Better support is needed to overcome these issues.

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248

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DOI

10.25903/6ps6-1505