How relationships between radio presenters and listeners might promote well-being
Conference Contribution ResearchOnline@JCUAbstract
This AAG-supported program of mixed-methods research investigated how radio presenters might facilitate listeners’ sense of well-being. According to Order (2017, p. 244), community radio broadcasting is “perfectly placed to tackle the far-reaching social issue of loneliness”. This is important to note in consideration of older adult well-being. Thus, it is worthwhile examining radio presenters in particular to determine if and how perceived social connections are established in their presentations. Analyses drawing on semi-structured interviews with 16 radio personnel in Melbourne indicate that there are two main themes concerning presenter attributes that are associated with developing relationships with listeners: communication skills (e.g., vocal quality, conversational, good listening) and interpersonal characteristics (e.g., personality, confidence, instinct). Further, radio presenters state that their perceptions of their listeners’ interests and needs influence their on-air behaviours. Their role in presenting effective radio is facilitative, and part of a finely tuned relationship involving their listeners and the content delivered. Overall, presenters indicate that they care about their listenership and seek to communicate in ways that promote listener engagement and well-being. Broader implications regarding radio listening for well-being in aged-care settings and healthy ageing policies will be discussed.
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55th Australian Association of Gerontology Conference
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1
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Adelaide, SA, Australia
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Australian Association of Gerontology
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Adelaide, SA, Australia
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