Drivers of Prosocial Behavior: Exploring the Role of Mindset and Perceived Cost
Journal Publication ResearchOnline@JCUTan, Meridyn;Singh, Smita
Abstract
Past research has indicated that an abstract mindset activation leads to higher prosocial behaviour than a concrete mindset activation. In addition to exploring this relationship, we further examined the role of perceived cost as a mediator of the mindset-prosocial behaviour link. Participants completed mindset activation tasks and rated their perceived cost and prosocial behaviour. Results reconfirmed that an abstract mindset increased prosocial behaviour and further revealed that while the perceived cost was negatively correlated to prosocial behaviour, it did not emerge as a mediator of the mindset-prosocial behaviour link.
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Current Research in Social Psychology
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Volume
31
ISBN/ISSN
1088-7423
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Issue
3
Pages Count
11
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Publisher
University of Iowa
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