Strategic Implications for (Non-Equity) Alliance Performance

Journal Publication ResearchOnline@JCU
Gudergan, Siggi;Devinney, Timothy;Richter, Nicole Franziska;Ellis, R. Susan
Abstract

Based on data from two separate cross-industry samples, we offer empirical support for a theoretic framework that explains an important set of antecedents to alliance performance. Our findings suggest that capability complementarity and investment in the alliance — via their influence on the development of competitive capabilities — as well as implementation effort, are important elements that ultimately affect the success of the partnership. Furthermore, our findings confirm that it is not only the generation of quasi-rents but the generation of Schumpeterian rents that have an impact on performance in non-equity alliances. This is seen in the relationship between alliance performance and the capacity of the alliance to change and innovate in a strategically flexible manner.

Journal

Long Range Planning

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Volume

45

ISBN/ISSN

1873-1872

Edition

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Issue

5-6

Pages Count

26

Location

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Publisher

Elsevier

Publisher Url

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Publisher Location

N/A

Publish Date

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Url

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Date

N/A

EISSN

N/A

DOI

10.1016/j.lrp.2012.09.002