Friends and relatives as a destination information source
Book Chapter ResearchOnline@JCUAbstract
This research looks at the significance of friends and relatives as an information source for consumers planning holidays. Recent research has largely ignored friends and relatives as destination information sources and has focused instead on the Internet. Two categories of friends and relatives are identified, friends and relatives who live in a destination and friends and relatives who have visited a destination of interest. An exit survey of 1,203 tourists departing a major international destination in Australia found that while the Internet was an important source of information, friends and relatives were as important, if not more, regardless of country of origin and age. These findings indicate that information from friends and relatives and the Internet are complementary rather than exclusive in the minds of consumers.
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Volume
13
ISBN/ISSN
1745-3542
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Pages Count
16
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Publisher
Elsevier
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Publisher Location
Bingley, UK
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EISSN
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DOI
10.1108/S1745-354220170000013011