Cooperation and compliance in non-equity alliances

Journal Publication ResearchOnline@JCU
Gudergan, Siegfried P.;Devinney, Timothy M.;Ellis, R. Susan
Siggi Gudergan
Abstract

This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.

Journal

Journal of Business Research

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Volume

69

ISBN/ISSN

1873-7978

Edition

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Issue

5

Pages Count

6

Location

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Publisher

Elsevier Inc.

Publisher Url

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Publisher Location

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Publish Date

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Url

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Date

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EISSN

N/A

DOI

10.1016/j.jbusres.2015.10.051