Capturing heterogeneity and PLS-SEM prediction ability: Alliance governance and innovation
Journal Publication ResearchOnline@JCUAbstract
Whether the uses of PLS-SEM latent interaction effect (PLS-LIE), PLS prediction-oriented segmentation (PLS-POS), or PLS-PATHMOX approaches improve prediction ability remains unclear. The present study draws on holdout sample estimations to assess prediction ability for the three approaches. The illustrative empirical model focuses on examining the differences in innovation outcomes that coopetive alliances produce, in which three governance factors may affect the structural model parameter estimates reflecting these differences. The findings suggest improvements in prediction ability with the use of PLS-LIE and PLS-POS but not for PLS-PATHMOX.
Journal
Journal of Business Research
Publication Name
N/A
Volume
69
ISBN/ISSN
1873-7978
Edition
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Issue
10
Pages Count
11
Location
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Publisher
Elsevier Inc.
Publisher Url
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Publisher Location
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Publish Date
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Url
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Date
N/A
EISSN
N/A
DOI
10.1016/j.jbusres.2016.03.051