Young women won’t be told how to behave, but is #girlboss just deportment by another name?

Journal Contribution ResearchOnline@JCU
Maguire, Emma
Abstract

[Extract] In today’s terms, June Dally-Watkins was Australia’s OG (original gangster) #girlboss. The illegitimate child of a single mother, Dally-Watkins came from humble rural beginnings and found fame as a young model in 1950s Sydney. She turned this fame into a fortune, using her profile to start a chain of finishing and deportment schools for young women and, later, young men. Dally-Watkins’ schools, which still operate today, taught catwalk strutting, posing for photographs, and make-up application. She taught models how to win beauty pageants and taught men how to court like gentlemen. And she made a lot of money doing it. Dally-Watkins died earlier this week, and is being remembered as a strict yet charming teacher and a very successful businesswoman. The legacy of Dally-Watkins and what she symbolises as a successful and feminine woman presents an opportunity to think through some of the ways our culture both applauds and maligns women’s success.

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The Conversation

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26 February 2020

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2201-5639

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5

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Conversation Media Group

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