I like your travel vlog: delineating viewers' consumption and production
Conference Publication ResearchOnline@JCUAbstract
Vlogs - visual variants of online blogs - are popular in recording and sharing travel experiences. There has been, however, limited researcher attention to the use and analysis of vlogs in the tourism context. Initially, 25 representative travel vlogs accompanied with viewers' bullet comments were selected systematically, and then we followed a micro-cases sampling approach to identify 132 highly engaging sessions, where audience comments are significantly intensive. We then employed content analysis to construct a model of viewers' consumption and production from both the video content data and the bullet comment data in these sessions. The model explains the essential elements of attractive travel vlogs. Theoretically, we developed fresh ideas about the nature of interaction in online video-based experience-sharing communities. The methodological approach to vlogs we employed can be a guiding model when using videos as data. Pragmatic implications were also discussed.
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Publication Name
CAUTHE 2021: 31st Annual Council for Australasian University Tourism and Hospitality Education Conference: Transformation in Uncertain Times
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978-0-9945141-5-8
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Pages Count
14
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Online
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Council for Australian Tourism and Hospitality Education
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Publisher Location
Ipswich, QLD, Australia
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