Mind the Divide: digital fluency and disadvantage
Conference Publication ResearchOnline@JCUAbstract
A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural and remote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.
Journal
N/A
Publication Name
ANZMAC 2018: Australian & New Zealand Marketing Academy Conference
Volume
N/A
ISBN/ISSN
978-1-877040-65-8
Edition
N/A
Issue
N/A
Pages Count
4
Location
Adelaide, SA, Australia
Publisher
ANZMAC 2018
Publisher Url
N/A
Publisher Location
Adelaide, SA, Australia
Publish Date
N/A
Url
N/A
Date
N/A
EISSN
N/A
DOI
N/A