North Queenslanders' Perceptions of Cyclone Risk and Structural Mitigation Intentions Part II: Cluster analysis and personas
Other Publication ResearchOnline@JCUAbstract
Past research has found that a wide variety of psychological and demographic factors can influence mitigation behaviours related to various extreme weather events (e.g., flood, earthquake, etc.). However, the understanding of these factors specifically in context of cyclones is limited. Project stakeholders wanted to understand why resilience measures are not widely adopted currently and how they can be in the future. Informed by a review of the literature, a survey was constructed to address this knowledge gap and identify factors influencing cyclone mitigation behaviourin North Queensland. The survey was distributed electronically to people living from Rockhampton to Cairns and received 550 responses (both homeowners and non-homeowners). Key findings of the analysis are provided below.
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25
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James Cook University
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Townsville, QLD, Australia
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