Chinese tourists and the sun: implications for designing experiences
Other Publication ResearchOnline@JCUAbstract
Consistent exposure to sunshine with high ultraviolet values has significant negative effects on human skin. Key risks include melanoma and the rapid onset of signs of ageing. For Chinese, these are viewed as undesirable, because their genetic legacy predisposes them to greater numbers of skin blemishes and because darker shades are culturally and socially viewed as less attractive. Properties in sunshine locations may need to modify aspects of their infrastructure and service delivery to meet the needs of the globally influential Chinese market. Shaded spaces, new activities, scheduling of experiences in the early morning, evening and at night, are all a part of the required innovations in experience design.
Journal
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Publication Name
Delivering Tourism Intelligence: from analysis to action
Volume
11
ISBN/ISSN
2042-1443
Edition
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Issue
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Pages Count
14
Location
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Publisher
Emerald
Publisher Url
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Publisher Location
Bingley, UK
Publish Date
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Date
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EISSN
N/A
DOI
10.1108/S2042-144320190000011014