Personalising the message: promoting cyclone protection in North Queensland

Journal Publication ResearchOnline@JCU
Scovell, Mitchell;McShane, Connar;Smith, Daniel;Swinbourne, Anne
Connar McShaneDaniel Smith
Abstract

Cyclones cause significant damage to property, infrastructure and housing Fotunately property owners can undertake structural upgrades to reduce damage However, installation of structural upgrades in cyclon prone regions such as North Queensland has been relatively low. This paper explains why e people do, and others do install structural upgrades. Research to date has identified psychological factors that may predict mitigation behaviour or other natural hazards but here are few studies that investigated cyclone-specific mitigation behaviour. This paper addresses this gap and identifies the psychological factors that promote mitigation behaviour or structures and presents a method of segmenting groups based on these psychological factors. Implications for risk communication messages to promote the adoption of household-level structural upgrades are discussed.

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Australian Journal of Emergency Management

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34

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2204-2288

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Issue

4

Pages Count

6

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Publisher

Emergency Management Australia

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