Introduction to popular culture tourism in Australia: the role of events in destination promotion

Conference Publication ResearchOnline@JCU

Radomskaya, Valeriya

Abstract

This study seeks to encourage tourism organisations to explore new directions for tourism development. It argues that popular culture events can raise the value of cultural tourism in Australia. This study explores current trends in events tourism and explores tourists’ attitudes towards diverse popular culture activities available in Australia. There are very few studies that try to explore the many kinds of cultural experiences that can be obtained by popular culture tourists in Australia. This study fills in the gap in current literature by extracting new themes and factors that help build the cultural value of Australian events in the tourism context.

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CAUTHE 2019

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978-0-9945141-4-1

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Cairns

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Council for Australasian University Tourism and Hospitality Education (CAUTHE)

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Cairns, Qld

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