Promoting cultural tourism in Australia: an urban perspective

Radomskaya, Valeriya

Abstract

This study is part of a broader research project on popular culture tourism (PCT) designed to explore new destination branding strategies that utilise cultural resources in strategy formation. This study promotes the role of urban cultural attractions as an additional significant resource category for destination development. Through the arrival of new and diversified cultural experiences, Australia can improve the existing tourism portfolio. The study is concerned with qualitative aspects of the cultural economy, namely the subjective experiences and expectation of past, existing and potential visitors. It offers recommendations and comments on the use of alternative cultural attractions in national tourism campaigns.

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Publication Name

Delivering Tourism Intelligence: from analysis to action

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ISBN/ISSN

2042-1443

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Publisher

Emerald

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Publisher Location

Bingley, UK

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DOI

10.1108/S2042-144320190000011010