Sectioning social capital in virtual world platforms
Conference Publication ResearchOnline@JCUAbstract
Virtual world platforms is developed and advanced, which provides a suitable platform for users to interaction, communicate, and build social relationships supported with social capital. Social capital in form of bridging and bonding are likely influences by the nature of the virtual world platforms. This study examine the association of the two forms of social capital within social, gaming, and mixed virtual world platforms. ANOVA is employed to analyses data collected from Second Life, Word of Warcraft, and Entropia Universe users through the online survey. Findings reveal that there is no significant differences in bridging social capital between the different virtual word platforms. However, there is a significant difference in bonding social capital between the different virtual world platforms. The finding of this study helps developers and business' build a stronger social capital relationships with their clients, which in-turn increases the loyalty and trust between users and developers and/or business'.
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APDSI 2017: 22nd Asia Pacific Decision Sciences Institute Conference: technology convergence, innovation & design sciences
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ISBN/ISSN
1539-1191
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Pages Count
7
Location
Seoul, Korea
Publisher
Deciosion Sciences Institute
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Publisher Location
Seoul, Korea
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