Media reporting on ageing in rural and regional northern Queensland
Conference Contribution ResearchOnline@JCUAbstract
Aim: To determine views about older Australians as portrayed in rural and regional print media in north Queensland and whether these views differ from those in metropolitan papers. Methods: A descriptive discourse analysis of newspaper articles published in north Queensland between 2011 and 2014. Relevance: Negative stereotyping of older people in the media has been identified as a significant social issue.These stereotypes can be self-fulfilling and limit expectations of ageing from an individual and societal perspective, promoting discriminatory practices and impacting health and social policy. Results: Negative ageing stereotypes are evident in regional papers and promote similar misconceptions as their metropolitan counterparts. Conclusionsof the work undertaken: This study identifies the need to challenge the negative stereotypes of older people within the media to foster healthy ageing in place. This is especially important in rural areas with a greater proportion of older Australians ageing within the community than urban areas.
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14th National Rural Health Conference
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8
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Cairns, QLD, Australia
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National Rural Health Alliance
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Canberra, ACT, Australia
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