Media reporting on ageing in rural and regional northern Queensland

Conference Contribution ResearchOnline@JCU
Anderson, Emily;Larkins, Sarah;Ray, Robin
Abstract

Aim: To determine views about older Australians as portrayed in rural and regional print media in north Queensland and whether these views differ from those in metropolitan papers. Methods: A descriptive discourse analysis of newspaper articles published in north Queensland between 2011 and 2014. Relevance: Negative stereotyping of older people in the media has been identified as a significant social issue.These stereotypes can be self-fulfilling and limit expectations of ageing from an individual and societal perspective, promoting discriminatory practices and impacting health and social policy. Results: Negative ageing stereotypes are evident in regional papers and promote similar misconceptions as their metropolitan counterparts. Conclusionsof the work undertaken: This study identifies the need to challenge the negative stereotypes of older people within the media to foster healthy ageing in place. This is especially important in rural areas with a greater proportion of older Australians ageing within the community than urban areas.

Journal

N/A

Publication Name

14th National Rural Health Conference

Volume

N/A

ISBN/ISSN

N/A

Edition

N/A

Issue

N/A

Pages Count

8

Location

Cairns, QLD, Australia

Publisher

National Rural Health Alliance

Publisher Url

N/A

Publisher Location

Canberra, ACT, Australia

Publish Date

N/A

Url

N/A

Date

N/A

EISSN

N/A

DOI

N/A