The death of the Digital Native
Conference Publication ResearchOnline@JCUAbstract
The arrival of the Digital Native in higher education was predestined to produce a hyper connected digital fluent student cohort. The Digital Native would navigate the digital learning environment with great ease and use technologies to create and reformulate knowledge. This study aims to identify the impact of the digital divide within business education and ascertain if a student's prior experience and socio-economic/socio-cultural positions influence digital fluency. Many researchers now acknowledge a digital divide is contributing to societal inequity. What influence is this divide having on business education and are graduates equipped with 21st century skills? Preliminary results indicate access to a school issued laptop in secondary schooling has not increased digital fluency. Business students in higher education may be a wired and hyper connected cohort but social medial engagement does not equate to digital fluency. The Digital Native has not arrived.
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ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact
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ISBN/ISSN
1447-3275
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Pages Count
4
Location
Melbourne, VIC, Australia
Publisher
RMIT
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Publisher Location
Melbourne, VIC, Australia
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