Self-branding, hotness, and girlhood in the video blogs of Jenna Marbles
Journal Publication ResearchOnline@JCUMaguire, Emma
Abstract
This essay explores the significance of online celebrity and self-branding through the case study of popular YouTube video blogger Jenna Marbles. I ask how the forces of commoditized web spaces shape self-representation, and explore how Marbles negotiates the demand for feminine “hotness” in this competitive, networked media landscape. Central to this essay is how girls use self-mediation to negotiate a system that insists on consuming them as objects, while maintaining their autonomy as subjects.
Journal
Biography
Publication Name
N/A
Volume
38
ISBN/ISSN
1529-1456
Edition
N/A
Issue
1
Pages Count
15
Location
N/A
Publisher
University of Hawaii Press
Publisher Url
N/A
Publisher Location
N/A
Publish Date
N/A
Url
N/A
Date
N/A
EISSN
N/A
DOI
N/A