Public Relations Campaigns: old and new media challenges

Other Publication ResearchOnline@JCU
Forbes, Amy;Sedorkin, Gail
Amy Forbes
Abstract

This e-book contains concepts in public relations as well as chapters on media tools, how to deal with media, and planning and developing a PR campaign. It is used by students enrolled in CU3021- PR Campaigns.

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113

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James Cook University

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Townsville, QLD, Australia

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