Skills and talents for big data analytics

Bradshaw, Adrian;Tang, Chun M.;Panchal, Jenny H.

Abstract

From marketing to autonomous vehicles, big data analytics has quickly become prevalent in our daily lives, having moved from an emerging technology to an everyday technology. In light of the rapid growth in big data analytics, this study set out to understand the types of big data analytics skills and talents that employers are seeking by analysing 139 Singapore online job advertisements. Having performed text analysis on these job advertisements, the results showed that big data analytics required a wide variety of interdisciplinary skills and talents across three broad inter-related areas: big data skills (i.e. artificial intelligence (AI) skills, analytical skills, computing/information technology (IT) skills, and data presentation skills); tools-related skills (i.e. skills in using a variety of software tools); and soft skills (i.e. communication skills, interpersonal skills, problem-solving skills, and project management skills).

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Journal of Economic & Management Perspectives

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2523-5338

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International Economic Society

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