Culture Shock: a study of domestic tourists in Sagada, Philippines

Conference Contribution ResearchOnline@JCU
Panchal, Jenny;Cimacio, Maria Beatriz
Abstract

Cross-cultural contact is an aspect of tourists' experiences at a destination. Contrasting cultures create pockets for tourists and/or locals to feel confused and even shocked. The term "culture shock" popularly describes the difficulties of operating in a foreign culture (Pearce, 2005). This original concept by Oberg (1960) was originally applicable to nurses, doctors and missionaries abroad. Today, the same concept applies to tourists. Moufakkir (2013) underpins this explaining that the term is widely used in tourism literature to explicate the difficulties encountered by international tourists visiting another country. Pearce (2005) suggests that culture shock can manifest in different components. He further argues, however, that the phenomenon is often linked to cultural values and communication component. While culture shock is seen in a negative light, it is also seen as an opportunity for personal growth and cultural learning (Adler, 1975; cited in Moufakkir, 2013).

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4th Interdisciplinary Tourism Research Conference

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978-605-65762-3-2

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5

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Bodrum, Turkey

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Anatolia: International Journal of Tourism & Hospitality Research

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Ankara, Turkey

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