Optimum stimulation level and shopping experience: a case of Australia

Other Publication ResearchOnline@JCU
Tjong, Budisantoso;Tang, Chun Meng;Bradshaw, Adrian;Bhati, Abhishek
Chun Meng Tang
Abstract

Tourists' or regular customers' shopping behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shopping experience and retail outcome. The study is conducted in Perth, Australia; 288 shoppers participated in the study. The study found that there are significant relationships between social factors and OSL, interior layout factor and OSL, store quality and social factor and interior layout, satisfaction and store quality and re-patronage intention and shopping satisfaction.

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Development of Tourism and the Hospitality Industry in Southeast Asia

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ISBN/ISSN

978-981-287-605-8

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Pages Count

16

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Publisher

Springer

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Publisher Location

Singapore

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DOI

10.1007/978-981-287-606-5_7