Hedonic shopping motivation: does it really matter?
Other Publication ResearchOnline@JCUAbstract
In this chapter we intend to investigate the relationship between hedonic shopping motivation, shopping experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty shoppers participated in the study. The study found significant relationship between interior and layout and adventure motivation, interior and layout and social motivation, social factor and social motivation and social factor and idea motivation, service quality and interior and layout and social factor, shopping satisfaction and service quality and re-patronage intention and shopping satisfaction.
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Publication Name
Development of Tourism and the Hospitality Industry in Southeast Asia
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ISBN/ISSN
978-981-287-605-8
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Pages Count
14
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Publisher
Springer
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Publisher Location
Singapore
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DOI
10.1007/978-981-287-606-5_4