Generating return vistor website traffic
Conference Publication ResearchOnline@JCUAbstract
Revisit traffic into a website arises when the consumer is in pursuit of website offerings that are sufficiently in line with their motivations and/or with their desired outcomes. This one hundred week study upgrades and changes a business website over time. In six stages, the website is changed from static to interactive environments. At each website change the levels of functionality, interactivity and/or external post are altered to determine their effect on website traffic. Findings offered herein suggest a website's consumer targeting should be monitored from multi-perspectives.
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Publication Name
Fourteenth International Conference on Electronic Business and Fourteenth International Conference on Electronic Business and the First Global Conference on Internet and Information Systems
Volume
14
ISBN/ISSN
1683-0040
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Pages Count
8
Location
Taipei, Taiwan
Publisher
International Consortium for Electronic Business
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Publisher Location
Taipei, Taiwan
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