Tropical tourism website qualities
Conference Publication ResearchOnline@JCUAbstract
Providing an exemplary tropical tourism website is useful for countries situated in the world's tropical zone where the travel and tourism industry contributes significantly to GDP. Website managers and designers require a reliable means to assess the quality of their websites quickly and easily. This is an initial study employing content analysis and the presence (or absence) of 47 website quality component measures to test 30 tropical tourism websites. We determine the majority of websites are lacking in e-service quality and security quality. Several websites do not operate in all versions of internet explorer, while others are not mobile device ready. Hence all tropical tourism websites in this study fail to reach high ratings for website quality. Our approach to assessing the presence (or absence) of website component measures offers an overall website quality score, as well as a quality score at the function and component levels.
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CAUTHE 2014: 24th Annual Council for Australasian University Tourism and Hospitality Education Conference
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978-0-9870507-3-1
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Pages Count
14
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Brisbane, QLD, Australia
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University of Queensland
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Publisher Location
QLD, Australia
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