Skins for smokes and the use of cultural content and imagery

McPhail-Bell, Karen;Bond, Chelsea;Redman-MacLaren, Michelle

Abstract

[Extract] For just $5.29 Australians can now purchase "Skins" from local, independent grocers to cover their cigarette packet with the Aboriginal or Torres Strait Islander flag. We argue that this use of cultural content and copyright' imagery on cigarette packets negates health promotion efforts, such as Australia's recent introduction of plain packaging laws and the subsequent dismissal of a legal challenge from the tobacco industry.

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Queensland Health Promotion Quarterly

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June 2013

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Australian Health Promotion Association- Queensland

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