Competitive advantage rewired

Kuah, Adrian T.H.;Esposito, Mark;Tse, Terence

Abstract

[Extract] Is competitive advantage still an applicable concept so many years after its introduction? Our research demonstrates that competitive advantage remains relevant, and that it is the primary driver of firm and regional competitiveness. In rediscovering the need to embrace the opportunities offered by a strong localisation strategy, our article aims to offer a fresh, adapted and practical view of opportunities beyond externalities as a source of competitive advantage.

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European Business Review

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Jul-Aug

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European Business Review

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